Your Judaica shop is having a half off sale on the 3 foot silver Menorah with the golden cups. Regularly $8,000 now only $4,000. Reuven is sitting on his couch browsing the Jewish Press. On page Z23 is the full page ad you submitted. Zalman, Reven’s neighbor, is at this very moment studying the Menorah display in your shop. The three foot Menorah is standing...

There is an icon on the top right-hand side of this blog (note to self: never change the overall layout of this blog so that this won’t come back to haunt you later) to the left of the “t” and the “f” icons of Twitter and Facebook. Yes, I mean the RSS icon. Chances are you know what it’s for, but just in case, here is a quick...

If you are advertising your website or marketing your business there is minimal benefit to be gained by calculating visits unless that calculation can be measurably segmented and analyzed. The benefit of knowing that you website received 100,000 visitors by itself doesn’t tell you much. Which strategy is getting you traffic? Is it your YidSense or Google...

I love when SEO companies stuff their own sites full of keywords to try to rise to the top. For example: “We do SEO, Search Engine Optimization, because SEO is for businesses who want to get a top ten ranking in Google. If your company needs SEO, to optimize your site for better ranking on search engines like Google or Bing, then SEO Genius Site Optimizers,...

In case you haven’t heard, a lawsuit has been filed against Taco Bell claiming that Taco Bell uses more filler than meat in its menu. This doesn’t affect me much – in fact, the more filler it puts in, the closer it comes to being kosher. Taco Bell decided to do something a little different. Ads were placed  in prominent newspapers like the Wall...