C’mon, you didn’t actually fall for the title did you? You should know it’s impossible to create any viral content. To be truly viral and real, it has to spread naturally. But “going viral” is not the aim. Here are some thoughts on viral marketing from brains much bigger than my own (I hope to focus on Seth Godin’s comment in a...

There is an icon on the top right-hand side of this blog (note to self: never change the overall layout of this blog so that this won’t come back to haunt you later) to the left of the “t” and the “f” icons of Twitter and Facebook. Yes, I mean the RSS icon. Chances are you know what it’s for, but just in case, here is a quick...