Occasionally I’ll come across sites that truly “get it”.  These are sites that had me at “hello”, or “welcome” or whatever the opening line was. Today I want to go over SpoonGraphics. Although MarketingJewish is a blog about, uh, Jewish marketing, this is not a Jewish site (at least not that I know of) but I’m reviewing for...

Advertising your site will only get you so far. It’s up to you to make turn the visitors into sales. I can’t tell you how often we have complaints from our clients that YidSense is driving visitors to their site, but it doesn’t convert into sales. People click on an ad, browse their website and leave. Oy. Let’s leave the ad alone for now and assume that the...