C’mon, you didn’t actually fall for the title did you? You should know it’s impossible to create any viral content. To be truly viral and real, it has to spread naturally. But “going viral” is not the aim. Here are some thoughts on viral marketing from brains much bigger than my own (I hope to focus on Seth Godin’s comment in a...

Guest post by Michael Szpilzinger, Marketing Director at DenaGraphix I have a confession to make…here it comes. I am not a good copywriter There. I said it. I feel better now. There are a lot of things that I am not all that good at, but at the end of the day, I come to grips with the fact that nobody expects perfection out of me. So in the end, it isn’t...