There comes a time in every company’s existence where they are forced to come to terms with an awkward situation.  Whether it is something as simple as an unedited email or as embarrassing as a scandal in the personal life of the CEO, things will come up. There are two ways to try to handle the situation. Either ignore it and hope it goes away, or address it...

Are you out there? Why do I only hear an echo and no response? You may hate Facebook. You may find Twitter a fantastic waste of time. It really doesn’t matter what your excuse is, the fact of the matter is your reason is probably wrong (even religiously motivated). First of all, owning the virtual property afforded by social networking outlets like Twitter,...

Occasionally I’ll come across sites that truly “get it”.  These are sites that had me at “hello”, or “welcome” or whatever the opening line was. Today I want to go over SpoonGraphics. Although MarketingJewish is a blog about, uh, Jewish marketing, this is not a Jewish site (at least not that I know of) but I’m reviewing for...

“We serve the best steak” “We have the best service around” How do I know? Because you said so. That used to be enough for me. Advertising/marketing was a one-way street. You told me what you do –  you told me why you’re the best. As long as you told it to me often enough, and loud enough to drown out your competitors, that was...