I love when SEO companies stuff their own sites full of keywords to try to rise to the top. For example: “We do SEO, Search Engine Optimization, because SEO is for businesses who want to get a top ten ranking in Google. If your company needs SEO, to optimize your site for better ranking on search engines like Google or Bing, then SEO Genius Site Optimizers,...

Occasionally I’ll come across sites that truly “get it”.  These are sites that had me at “hello”, or “welcome” or whatever the opening line was. Today I want to go over SpoonGraphics. Although MarketingJewish is a blog about, uh, Jewish marketing, this is not a Jewish site (at least not that I know of) but I’m reviewing for...

Guest post by Michael Szpilzinger, Marketing Director at DenaGraphix I have a confession to make…here it comes. I am not a good copywriter There. I said it. I feel better now. There are a lot of things that I am not all that good at, but at the end of the day, I come to grips with the fact that nobody expects perfection out of me. So in the end, it isn’t...

Make me need you. Make me rely on you. Most importantly make me trust you. I’m happy you sell watches. Why shouldn’t I just go to Amazon and buy it there – possibly even cheaper than what you sell it for? Why do I go to your site? Because you don’t only sell watches, you also fascinate me. You explain the relative merits of self-winding vs. battery. Why Patek...