If you are advertising your website or marketing your business there is minimal benefit to be gained by calculating visits unless that calculation can be measurably segmented and analyzed. The benefit of knowing that you website received 100,000 visitors by itself doesn’t tell you much. Which strategy is getting you traffic? Is it your YidSense or Google...

In a previous post, Ways To Skin A Cat, I told you about the different types of marketing campaigns. I also promised you that I would break them down for you, and so I will (Bli Neder). This will be, G-d willing a few part series over time, so please bear with me. Ready? Here we go: pop-up ads: I’m talking about this one first because I never want to talk about...