Guest post by Michael Szpilzinger, Marketing Director at DenaGraphix I have a confession to make…here it comes. I am not a good copywriter There. I said it. I feel better now. There are a lot of things that I am not all that good at, but at the end of the day, I come to grips with the fact that nobody expects perfection out of me. So in the end, it isn’t...

We can take a lesson from this boy. It’s all about communication.

41 That’s the number of banner ads on VinNews.com or “vosizneias” (yiddish: what’s new?), the self proclaimed “Voice of the Orthodox Jewish Community”. Not throughout the site – on the homepage alone. Well at least 41 occupied spots – I don’t know what the banner rotation method is, if perhaps there are more ads...

Make me need you. Make me rely on you. Most importantly make me trust you. I’m happy you sell watches. Why shouldn’t I just go to Amazon and buy it there – possibly even cheaper than what you sell it for? Why do I go to your site? Because you don’t only sell watches, you also fascinate me. You explain the relative merits of self-winding vs. battery. Why Patek...

Advertising your site will only get you so far. It’s up to you to make turn the visitors into sales. I can’t tell you how often we have complaints from our clients that YidSense is driving visitors to their site, but it doesn’t convert into sales. People click on an ad, browse their website and leave. Oy. Let’s leave the ad alone for now and assume that the...

Know Thyself Sound simple? Well it is – in theory. In practice however it seems that many companies fail to see who they really are and to whom they are directing their marketing. To illustrate (with a fictitious company): Israeli Flags and Pins Inc. decide to market their website selling pro-Israel paraphernalia including Israeli flags, pins and bumper...