If you are advertising your website or marketing your business there is minimal benefit to be gained by calculating visits unless that calculation can be measurably segmented and analyzed. The benefit of knowing that you website received 100,000 visitors by itself doesn’t tell you much. Which strategy is getting you traffic? Is it your YidSense or Google...

Are you out there? Why do I only hear an echo and no response? You may hate Facebook. You may find Twitter a fantastic waste of time. It really doesn’t matter what your excuse is, the fact of the matter is your reason is probably wrong (even religiously motivated). First of all, owning the virtual property afforded by social networking outlets like Twitter,...

I love when SEO companies stuff their own sites full of keywords to try to rise to the top. For example: “We do SEO, Search Engine Optimization, because SEO is for businesses who want to get a top ten ranking in Google. If your company needs SEO, to optimize your site for better ranking on search engines like Google or Bing, then SEO Genius Site Optimizers,...

In case you haven’t heard, a lawsuit has been filed against Taco Bell claiming that Taco Bell uses more filler than meat in its menu. This doesn’t affect me much – in fact, the more filler it puts in, the closer it comes to being kosher. Taco Bell decided to do something a little different. Ads were placed  in prominent newspapers like the Wall...

Another should-be-obvious-but-for-some-reason-isn’t moment (coincidentally it is also an unnecessarily-over-hyphenated-article-to-emphasize- many-points moment) –  over-promising and under-delivering.  I don’t just mean claiming something that you are not (see I Get The Last Word ), but I mean something equally fundamental. To illustrate: I place...