Hit Me

If you are advertising your website or marketing your business there is minimal benefit to be gained by calculating visits unless that calculation can be measurably segmented and analyzed. The benefit of knowing that you website received 100,000 visitors by itself doesn’t tell you much. Which strategy is getting you traffic? Is it your YidSense or Google advertising? If so, which advertisement is most effective? Which keywords are worth their weight in gold and which keywords are needlessly draining you? Is traffic coming from your print ads? Where should you be spending your marketing budget?

There are many strategies that can be used to determine the sources of traffic. For example: using different coupon codes in your various print ads will help you determine where a sale is coming from; different coupon codes distributed to various coupon sites like retailmenot.com can also help you track effectiveness. Google Analytics will help you see who is finding your site from an organic search on a search engine, who is referring your website from within their own and who is  entering the URL directly into their browser etc.

Separate landing pages for each advertisement on Google AdWords or YidSense are critical. For every advertisement you create, both YidSense and Google offer a destination URL in addition to the displayed URL. This way, for example, an ad can display www.MarketingJewish.com but when you click on it, the actual destination will be www.MarketingJewish.com/index4125.html with index4125.html a replica of the MarketingJewish homepage in both look and function. With Google Analytics I can now compare the effectiveness of index4125.html (a YidSense ad, for example) with index4126.html (a Google AdWords ad). Separate landing pages are necessary for each campaign you run and each service you use. The cost of creating a separate landing page for each advertisement and for each keyword is minimal and will help you determine the most effective campaigns.