Your Judaica shop is having a half off sale on the 3 foot silver Menorah with the golden cups. Regularly $8,000 now only $4,000. Reuven is sitting on his couch browsing the Jewish Press. On page Z23 is the full page ad you submitted. Zalman, Reven’s neighbor, is at this very moment studying the Menorah display in your shop. The three foot Menorah is standing...

There comes a time in every company’s existence where they are forced to come to terms with an awkward situation.  Whether it is something as simple as an unedited email or as embarrassing as a scandal in the personal life of the CEO, things will come up. There are two ways to try to handle the situation. Either ignore it and hope it goes away, or address it...

C’mon, you didn’t actually fall for the title did you? You should know it’s impossible to create any viral content. To be truly viral and real, it has to spread naturally. But “going viral” is not the aim. Here are some thoughts on viral marketing from brains much bigger than my own (I hope to focus on Seth Godin’s comment in a...

How much spam did you receive in your inbox today? Even with the filters running, I get so much garbage that it annoys me every time my blackberry buzzes. In an article a couple of years back, cnet reported that 90% of all email is spam.  In August 2010, there was an average of over two hundred billion spam (200,000,000,000) emails sent a day! Now me and you –...

There is an icon on the top right-hand side of this blog (note to self: never change the overall layout of this blog so that this won’t come back to haunt you later) to the left of the “t” and the “f” icons of Twitter and Facebook. Yes, I mean the RSS icon. Chances are you know what it’s for, but just in case, here is a quick...

If you are advertising your website or marketing your business there is minimal benefit to be gained by calculating visits unless that calculation can be measurably segmented and analyzed. The benefit of knowing that you website received 100,000 visitors by itself doesn’t tell you much. Which strategy is getting you traffic? Is it your YidSense or Google...